SMPLANS began humbly in August of 2018. I was frustrated by not being able to 'easily' find an insert I needed to use for work, so I designed one myself. My first inserts were my List/Notes and Gameplan inserts. What began as simple sales via email has now grown to this shop. My true love is creating custom inserts for fellow planners and offering consulting to those who are in a 'funk' or can't seem to find what works best for them and allows them to maximize their time.